Let’s create the next culture innovator.

Born in 1996, est in 2021. 1996Comms is a public relations consultancy based in London with a global point of view, building challenger fashion, fragrance, and beauty brands. We anticipate what’s coming next and translate it into a media moment to amplify your brand presence. 

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Client Line-Up

  • CDLP

  • CHIMI

  • Eauso Vert

  • Gabar

  • Gun Ana

  • IGGYWOO

  • JOUISSANCE

  • Lazy Skinscience

  • Lumira

  • NEEDBY VINTAGE

  • Nothings Something

  • PATRICKS

  • Pigmentarium

  • Selahatin

  • The Grey Men's Skincare

Testimonials

  • "Charlie and Shannon are not simply publicists executing press placements; they are strategic architects who understand how to position brands within culture, retail, and media ecosystems in a way that drives both critical recognition and commercial growth. The ability to identify compelling narratives, secure high-value media coverage, and elevate brands into conversations that matter is rare and requires a level of judgment and expertise that far exceeds industry norms."

    Tanya Gonzalez, Co-Founder of Eauso Vert

  • “CDLP onboarded 1996Comms in January 2025, and within months, Charlie and Shannon had become a true extension of our team. Their strategic, hands-on approach and deep brand understanding drove immediate impact—boosting earned media by 120%+ in the first quarter. With sharp execution and an exceptional network, they consistently deliver opportunities with perfect timing and brand fit. More than a PR agency, they’re genuine brand partners.”

    Sofia Petersson, CDLP Global Brand & Communications Manager

  • "1996Comms has a rare ability to understand brands that aren’t easily defined. When we launched JOUISSANCE June 2024, a brand even I find hard to articulate, they quickly created genuine buzz across UK and US media. This partnership has exceeded every expectation."

    Cherry Cheng, Founder of JOUISSANCE

  • “We have newly partnered with the international PR agency 1996Comms, thanks to which Pigmentarium has appeared in international titles such as Hunger, GQ US, Teen Vogue US, The Standard, Harper’s Bazaar Arabia, Elle UK, Marie Claire, Robb Report, and Cosmopolitan UK. Through this visibility and reach to millions of readers, there has been a significant increase in awareness of Pigmentarium, the brand’s style, and the originality of its fragrance compositions. We see it as a commitment to build strong brand awareness so that we continuously generate demand (new customers) for our business partners.”

    Tomás Ric, Founder of Pigmentarium

  • “The team at 1996Comms is so attuned to the editorial landscape, following writers’ work and pinpointing exactly who will connect with which brands’ news. They are warm and wise and put relationships first—which also happens to the winning strategy.”

    Laura Regensdorf, Former Vanity Fair Beauty Director

  • "1996 is one of my favoruite publicity consultancies to work with because they understand a key thing: while they represent many fantastic clients with equally fantastic products, they recognise that not everything will suit my specific needs or our discerning audience. Their ability to tailor their approach is incredibly considerate—one might even call it bespoke—and it makes me look much more favourably on the brands they work with."

    Justin Fenner, Lifestyle Director at Robb Report

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